From a person who is creating a website that will eventually make me money. Loading time is a critical part of that process. I fully believe that loading time will bring back and keep viewers at a site. Have a site that takes longer than usual to load a page will make viewers impatient and not willing to come back. So if I’m creating a web site that is slow, I won’t make money because no one will put up with the slow loadings. As soon as I go to a site and it’s slow to load, I’m going to be reluctant to go back because waiting for something on the computer makes me impatient and very critical on the site. So as soon as a site is known to be slow getting your viewers to come back is the hardest part because you can’t talk to them face to face and sell it, you’re selling something and the first impression will be a bad one. If a site that I have to visit on a regualr basis is slow, then ill deal with it but as soon as I go to a site that im not on everyday, I'm not going back for sometime. There are ways that one can improve there loading time even without spending the money to do it.
